Volume 45 Issue 151
Published: 2026-09-01
Contents
Research Paper
The Role of Branding in Reducing Customer Stress: A Survey Study in the Electrical Appliance Retail Sector in Sulaymaniyah Governorate
Zahra Asad Sia Bandar
Today, companies compete to offer customers a wide variety of choices, constantly developing and shaping new needs and desires. This abundance of options can lead to customer confusion and...
DOI: 10.33899/tanra.v45i151.49431
The Impact of Digital Infrastructure on Marketing Performance: A Survey of the Opinions of a Sample of Administrative Leaders and Employees in Hotel Organizations/Baghdad
Hassan Odah Ghdaab
This study explores the impact of digital infrastructure on marketing performance in hotel organizations in Baghdad, Iraq. The study examined the views of a sample of administrative leaders and...
DOI: 10.33899/tanra.v45i151.51302
Economic and Demographic Sectors Causing Emissions and Their Impact on Environmental Pollution in Iraq: A Standard Study for the Period (1977–2024)
Baderkhan Ismail M. Said Al Mzori, Warsheen Taha Mohammed
This study aims to analyze the evolution of carbon dioxide (CO₂) emissions in Iraq over the period 1977–2024, with a focus on their sectoral distribution. The study relies on data from the World...
DOI: 10.33899/tav7rw47
Iraqi Universities in Global Rankings: Present Status and Future Outlook
Sayf Mohamed Dhiya Younis Al-Ashqar, Mufeed D. Y. Almula- Dhanoon
Global university rankings have become a key instrument for assessing the quality of higher education, research performance, and institutional reputation at the international level. In this...
DOI: 10.33899/y3nrp014
Identifying the Socioeconomic Factors of Women's Empowerment Using Digital Platforms: Exploratory Study in Erbil Governorate
Jwan Saeed Hussein, Bafreen S. Kareem, Sarah Ahmed Chawsheen
Women's employment plays a significant role in the economic and social development of society. However, in many conservative societies, particularly ours, obstacles hinder women's participation,...
DOI: 10.33899/tanra.v45i151.55988
The Role of Technological Culture in Enhancing Electronic Human Resource Management Practices: An Exploratory Study of the Opinions of a Sample of Human Resource Managers in Public Universities in the Kurdistan Region of Iraq
Azad Hussain Taha, Hadi Khalil Ismail
Technological culture contributes to supporting the effective implementation of electronic human resource management practices by enhancing digital skills and fostering acceptance of digital...
DOI: 10.33899/syd50v04
The Impact of Asset Liability Management on the Profitability of Jordanian Commercial Banks
Saja Fathi Mohammed Younis, Laila Abdulkareem Mohammed, Obada Ibrahim Al-Majali
This study examines the impact of Asset-Liability Management (ALM) on the profitability of Jordanian commercial banks. The Statistical Cost Accounting (SCA) model was employed, using balance sheet...
DOI: 10.33899/tanra.v45i151.62470
The Impact of Explainable AI Readiness and its Impact on the Quality of Operational Decisions — The Mediating Role of Digital Trust: A Survey Study in the General Company for Electricity Distribution in the Northern Region
Noor Dheyaa Azeez, Odi Muhammad Ahmad Anizan
The current study aimed to examine the impact of interpretive artificial intelligence (XAI) readiness, as an independent variable with its dimensions (technical, human, organizational, and...
DOI: 10.33899/k5v5vj64
Evaluating the Role of Green Bonds as a Tool for Financing the Transition Toward a Low-Carbon Economy and Achieving banking Sustainability
Hanaa Ibraheem Hussein, Hozan Tahseen Tawfeeq
This study investigates the causal impact of green bond issuance on banking sustainability and its contribution to financing the transition toward a low-carbon economy. The research problem arises...
DOI: 10.33899/tanra.v45i151.62514
Organizational Trust and its Impact on Strengthening Organizational Identity: An Analytical Study
Rana Abdul Sattar Al- Hammadi
This study aims to analyze the relationship between organizational trust and organizational identity in selected colleges of the University of Sumer, with organizational trust as the independent...
DOI: 10.33899/tanra.v45i151.63340
The Mediating Role of Organizational Resilience in the Relationship Between Cybersecurity Maturity and Strategic Risks: Evidence from Iraqi Banks
Fatima Abid Ali Salman
This paper explores how cybersecurity maturity can mitigate strategic risks in the Iraqi banking industry and examines organizational resilience as a mediator. The study uses 2014-2024 data from...
DOI: 10.33899/tanra.v45i151.63070
The impact of geopolitical risks on international banking flows: Case study of JPMorgan Bank
Hadeer Khayoon Ashour
This research analyzes the effect of geopolitical risk on international banking flows by examining the case of JPMorgan Chase over the period 2010–2023. A time-series analytical framework is...
DOI: 10.33899/x8ar6v03
Does Corruption Moderate the Relationship between Climate Adaptation and Credit Quality? Evidence from Iraqi Banks
Fatima Alzahraa Shamel Asi Rubaie
In volatile institutional environments, climate adaptation efforts may not translate directly into improved financial outcomes unless mediated by governance quality. Iraq presents a compelling...
DOI: 10.33899/tanra.v45i151.63386
