Organizational Trust and its Impact on Strengthening Organizational Identity: An Analytical Study

This study aims to analyze the relationship between organizational trust and organizational identity in selected colleges of the University of Sumer, with organizational trust as the independent variable and organizational identity as the dependent variable. A questionnaire was used to collect data. The (130) questionnaires were distributed, of which (120) valid answers were retrieved with a response rate of (92%). All analyses were conducted using SPSS v.26 and AMOS v.24 using descriptive statistics (arithmetic means, standard deviations, and correlation analysis), inferential statistics (simple and hierarchical regression analysis, analysis of variance (ANOVA), and structural equation modeling (SEM). The results showed that both organizational trust and organizational identity were high among the respondents. The results further indicate a statistically significant positive link between each dimension of organizational trust and organizational identity: as organizational trust increases, structural identity increases. Additionally, regression analysis indicated that a sizable portion of the variance in organizational identity is explained by organizational trust, suggesting that it has an important impact on how employees feel and act while working for the organization. They also showed that effective benevolence had the most powerful impact on improving organizational identity compared to the ability and integrity dimensions. The direct and significant effect of organizational trust on organizational identity was established using structural equation modeling, with acceptable model fit indices. In conclusion, the research provides evidence that strengthening organizational trust is a key means of cultivating organizational identity in educational organizations.