Volume 45 Issue 149
Published: 2026-03-01
Contents
Research Paper
Analysis and Measurement of the Economic Performance Efficiency of Erbil Feed Company for Feed Production for the Period (2011-2022)
Yasin R. Younis
Studies evaluating the performance efficiency of production units are of significant importance because they determine the extent to which a production unit achieves its objectives, identify...
DOI: 10.33899/tanra.v45i149.61814
The Role of Experiential Marketing in Raising Awareness of Renewable Energy Products: A Study of the Opinions of a Sample of Solar Panel Users in Duhok City
Nizar Issa Sadeeq, Subhi Mustafa Ahmad Jasm
The global trend towards renewable energy is accelerating as an inevitable necessity to address the escalating environmental repercussions of excessive reliance on fossil fuels. The study aims to...
DOI: 10.33899/tanra.v45i149.61816
The impact of operating cash flows on the value of banks registered on the Iraq Stock Exchange (2019-2023)
Areen Abdullah Taher, Sardar Shaker Ibrahim
The aim of this research is to find the influence of operating cash flows on the value of banks recorded on the Iraqi Stock Exchange for the period 2019–2023. The researchers relied on data from...
DOI: 10.33899/tanra.v45i149.61817
The Role of Neuromarketing in Enhancing Marketing Excellence/ Exploratory Study in a Number of Private Hospitals in Duhok City
Hala kareem mousa, Mohammed A. Omar
This research aims to clearly define neuromarketing and its role in improving marketing excellence among private hospitals in Duhok, focusing on the modern features available in these hospitals....
DOI: 10.33899/tanra.v45i149.61819
The Impact of the Electoral Cycle on the Effectiveness of Fiscal and Monetary Policy: A Case Study of Iraq
Ahmad Hussian Battal, Mohammad Ibrahim D. Al-Rifai
The electoral cycle influences the orientations of economic decision-makers. In developing countries such as Iraq, political changes are often associated with clear shifts in fiscal and monetary...
DOI: 10.33899/tanra.v45i149.61822
The Relationship Between Economic Growth and Environmental Pollution in Iraq
Fahmi Majloom Saeed, Mardin. M. Faraj
Iraq is among the top ten countries most affected by climate change according to the World Bank (2023), contributing 2.5% of global emissions while accounting for only 0.5% of the global economy....
DOI: 10.33899/tanra.v45i149.61823
Estimating and analyzing the extent of fiscal policy response to public debt movements in Iraq in light of the fiscal reaction function
Abdulmonim Ali Shaaban, Aday Salim Ali
The research aims to estimate the fiscal reaction function in Iraq as a quantitative tool to measure the government's response to public debt movements and assess its commitment to achieving...
DOI: 10.33899/tanra.v45i149.61824
Investigating the Impact of Social Media on Attracting International Tourists: A Survey Study in the Kurdistan Region of Iraq
Aram Nejmeddin
Despite the significant tourism potential of the Kurdistan Region of Iraq, its international presence remains limited, creating a clear research gap on how social media effectively influences the...
DOI: 10.33899/tanra.v45i149.49388
The influence of Artificial Intelligence Applications in Digital Marketing: An Analytical Study of a Sample of Iraqi Internet companies’ customers
Anas Maaroof, Mohammed Ghanim F. Al-Obaidi, Hasnaa A. Ismael, Omar Q. Alshebly, Mohammed Alblewi, Abdulhamid Adam, Ali Abdulfattah Alshaher
AI has extensive data on how customers behave and what they like, which helps companies better understand what they need. This has led many businesses to adopt these technologies to market their...
DOI: 10.33899/tanra.v45i149.53622
The Influence of E-Marketing on Achieving Organizational Excellence: A Survey Study of Private Bank Branches in Damascus
Ahmed Zoher Al-Haj Kanbr
This study addresses a crucial issue in the contemporary banking sector: the role of e-marketing in achieving organizational excellence as a key driver of competitive advantage. The research...
DOI: 10.33899/tanra.v45i149.51191
Strategic IBM Planning Analytics Software as a Tool for Improvement International Financial Reporting: An Empirical Study in Iraqi Commercial Banks
Yaser Saad Zenad, Ahmed Sami Hasaballah
Financial reporting analysis plays an important role in providing useful information that helps investors and others make decisions, and it requires attention to improving the quality of these...
DOI: 10.33899/tanra.v45i149.53920
The Impact of Adopting Blockchain Technologies on enhancing Administrative Transparency: A Survey Study at University of Mosul
Mustafa Khaled Saadallah, Faraj Nghaimesh Faraj
This paper intentionally tried to showcase the role of blockchain technology in improving administrative transparency by showing how the current-day modern technology can be utilized to build new...
DOI: 10.33899/tanra.v45i149.55995
Review Articles
Marketing Transformations from Organizations to Crowds: A Theoretical Reading of Crowd Marketing as a Modern Perspective on Classical Marketing
Mohammad Mahmood Al-Mulla Hasan
Marketing has undergone a radical transformation due to the rapid development of digital communication technologies and the proliferation of social media platforms, reshaping the relationship...
DOI: 10.33899/tanra.v45i149.55962
