The Role of Experiential Marketing in Raising Awareness of Renewable Energy Products: A Study of the Opinions of a Sample of Solar Panel Users in Duhok City

The global trend towards renewable energy is accelerating as an inevitable necessity to address the escalating environmental repercussions of excessive reliance on fossil fuels. The study aims to explore the role of experiential marketing in raising awareness of renewable energy products by examining the opinions of solar panel users in Duhok. A descriptive-analytical approach was used, with a questionnaire administered to a sample of 100 individuals and organizations using solar panels in the city. The study yielded significant results, most notably: a positive and significant correlation between experiential marketing and awareness of renewable energy products, as indicated by the extracted correlation coefficient, which was significant. The regression analysis also indicated a significant relationship between the experiential marketing variable and awareness of renewable energy products. The study proposed the need to adopt the mathematical relationships that illustrate the effect of experiential marketing on awareness of extracted renewable energy products as a means of estimating the degree of awareness of renewable energy products in the short term, given that information and data are constantly being updated, and thus statistical analysis is updated with them. The need to provide a suitable scientific environment for safe working. This can be achieved by offering educational and cultural courses for all segments of society to raise their knowledge levels and prepare them to receive useful scientific innovations.