Relationship Between Big Data Analytics Capability and Organizational Performance: Dynamic Capabilities a Mediate Variable

The researchers argue that to leverage big data analytics and realize performance gains, organizations must develop strong big data analytics capabilities. Therefore, the objective of this research is to examine the effect of a big data analytics capability on organizational performance as well as the mediating effects of dynamic capabilities on the relationship between a big data analytics capability and organizational performance. The model was validated using data collected from a field survey of information systems managers at public organizations in Thi-Qar province. A questionnaire was developed to collect data. It contains three significant variables, exemplified by 41 items. Also, the seven dimensions’ scalar is used for measuring, subject to reliability and validity tests. Partial least squares (PLS) is used to test the research hypotheses and validate the model. The results of our research indicate that big data analytics capabilities have a positive influence on dynamic capabilities and organizational performance. Finally, the results show that dynamic capabilities partially mediate the relationship between big data analytics capabilities and organizational performance. This research extends the existing literature on big data analytics capabilities from a dynamic capability perspective, demonstrating how they enhance organizational performance and provide valuable insights to researchers and practitioners.